An artificial intelligence news anchor that’s disturbingly realistic and doesn’t need any makeup touch-ups has made its debut in China. The county’s state-run news agency has launched the “world’s first” A.I. anchor on Wednesday at the World Internet Conference in China’s Zhejiang Province. Xinhua News created the life-like anchor with a search engine company called Sogou.

“The development of the media industry calls for continuous innovation and deep integration with the international advanced technologies”

The robotic news anchor said in his introductory broadcast.

“I will work tirelessly to keep you informed as texts will be typed into my system uninterrupted. I look forward to bringing you the brand new news experiences.”

The A.I. anchor appears to be a man “with a voice, facial expressions and actions of a real person,” according to Xinhua. He is designed to work 24 hours a day — reporting on social media platforms, including Xinhua’s official website.

The well-dressed robotic anchor “learns from live broadcasting videos by himself and can read texts as naturally as a professional news anchor.” Modeled after Zhang Zhao, a human anchor at Xinhua, the A.I. news reader will speak both English and Chinese.

“Before we go, I’d like to send my good wishes to all of the journalists across the country. As an AI anchor under development I know there is a lot for me to improve.”

He said in his sign-off.

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